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Dawid Stojan
Written by Dawid Stojan

How to launch mobile notification campaign

All you need to know about sending mobile push notification campaigns


What is a mobile push notification?

Mobile push is a little personalized notification delivered to your mobile application. Push notification contain an icon and text, displayed on smartphone or tablet of your user. 

  • Push campaign helps you to grab the attention of your users.
  • Notification can redirect to a specific place on your website or mobile application. 
  • You can use this to promote specific category or product of your website. 

You don’t need any email address or phone number of your users. The only thing required is the consent to receive notifications.

Note: sending push notifications requires to set up our mobile SDK in your mobile application. To learn more visit SDK documentation available here.

How to send a mobile push notification

First of all go to Campaigns section and choose Mobile push notifications.

Fill in basic information about your mobile push campaign and decide on its type: Simple or For automation.

Simple campaign will be send straight away or scheduled on specific date & time. 

Campaign for automation will be ready to be used in automation. 

For simple campaign: 

Now you need to create mobile push message for your campaign. 

Fill in the following fields to compose your mobile push message:

  • Name - Name of the message visible only for you and your team-members. 
  • Title - Heading of your mobile push message written in bold. 
  • Body - Content of the message. 
  • Link - URL user will be redirected to after clicking on the message.

You can add another mobile push message to your campaign to make A/B test. 

On the next step you should choose recipients for this specific campaign among users who expressed consent to mobile push notifications. You can use filters on the right side or segments on top of the list. 

After that you have summary of your campaign to check all of the details and make it either a draft or save and send. 

You can send it immediately or scheduled on specific date & time. 

For automations campaign: 

Now you need to create mobile push message for your campaign. 

Fill in the following fields to compose your mobile push message:

  • Name - Name of the message visible only for you and your team-members. 
  • Title - Heading of your mobile push message written in bold. 
  • Body - Content of the message. 
  • Link - URL user will be redirected to after clicking on the message.

You can add another mobile push message to your campaign to make A/B test. 

On the next step you have summary of your campaign to check all of the details and make it either a draft or an active campaign ready to be used in automations. 

Congratulations, you have created your first mobile in-app campaign! 

Now to use it you need to go Automations and create a workflow with it.

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