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Michael Wertenberg
Written by Michael Wertenberg

How do test emails differ from simple emails?

The differences between Test messages and Standard campaigns sent to 1 or 2 users


You may want to check if the email message you have prepared is working as you wish, for example: to see if it doesn’t land in the spam folder, or to simply see how it looks in the inbox.

Step-by-step guide

To send a test message, go to: "Campaigns" -> "Email" -> "Create new", update the appropriate fields, -> "Next" -> "Add email message" -> "Layouts".

With "Simple drag&drop", after preparing your email, you can send a test email by clicking on the button in the top right corner Test email.With "Advanced drag&drop", after preparing your email, you can send a test email by clicking on the “card mail” symbol, as shown below:Set the Email address you want to send a test email. Type the Subject and pick the SMTP you want the message to be sent from. Click on the button Send now!

What are the differences between test messages and standard campaigns sent to 1 or 2 users?

There are a few differences between test emails and standard emails sent to 1 or 2 users.

  1. In Test emails, the unsubscribe link does not work.
  2. Test email messages do not activate Snippet tags. In test emails, tags are not rendered, so you will see the snippet tags, like {receiver.first_name}, instead of dynamic values.

Where do those differences come from?

Test email message can be sent to any email address you want. It’s not obligatory to have this email address in your database. These email messages are not recorded or tracked. Also, there is no campaign created for these messages. This is the why the unsubscribe link doesn’t work and the snipped tags are not activated; data for attributes are not rendered.

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