In-app notification is an alert sent inside your mobile application to users who are actually using this application right now. It consists of personalized icon and a short text.
In-app notifications help you to keep your users engaged, grab their attention and redirect to specific places of the application on specific time.
In-app notifications are a simple and effective way to catch the attention of your users.
Automated in-app messages and sequences of such notifications can be created on the basis of characteristics and behavior of your users.
How to create an automation with in-app message?
First of all go to Campaigns section and choose Mobile in-app messages.
Fill in basic informations about your future campaign and choose For automation type.
Now you need to create in-app message for your campaign.
Fill in the following fields to compose your in-app message:
- Name - Name of the message visible only for you and your team-members.
- Title - Heading of your in-app message written in bold.
- Body - Content of the message.
- URL name - Clickable text you want to be written on the button.
- URL link - The redirect link in the button inside the message.
You can add another in-app message to your campaign to make A/B test.
On the next step you have summary of your campaign to check all of the details and make it either a draft or an active campaign ready to be used in automations.
Congratulations, you have created your first mobile in-app campaign!
Now to use it you need to go Automations and create a workflow with it.