How to create a custom attribute
Learn more about how to tailor User.com to your needs and add your own custom attributes.
Creating custom attributes in User.com allows businesses to tailor their data collection to specific needs, enriching user profiles with unique insights that drive more effective marketing strategies. This guide will walk you through the step-by-step process of setting up custom attributes, ensuring you can leverage this powerful feature to its full potential.
Define the attribute
Attributes are the fields that characterise the objects like users, companies or deals. If you want to find more about the basics of attributes, their types and use cases, please check this article.
So, to create a attribute you need to define what object it will relate to. Then you need to go to the specific section of the application depending on your choice.
To create
User attributes: go to Settings > App Settings > User Data & Events > User Attributes
Company attributes: go to Settings > App Settings > Companies > Company Attributes
Product attributes: go to Settings > App Settings > Products > Product Attributes (it will also define the types of attributes for the product events)
Deal attributes: go to Settings > App Settings > CRM > Deal Attributes
Activity attributes: go to Settings > App Settings > CRM > Activity Attributes
Event attributes: go to Settings > App Settings > User Data & Events > Events > Attribute (for a specific event)
Ticket attributes: go to Settings > App Settings > Tickets > Ticket Attributes
Once you enter one of the sections above you will need to perform the same steps:
Click on a "Create attribute +" button and fill the name field. (We highly recommend to name all the attributes using the same style to keep the consistency and simplify the integration process.)
Write the description, where you can highlight where and how the information comes from and what exactly this specific field is about. It might be important for other team members and general the long-term usage perspective.
Choose the type of the attribute. Select from:
NOTE! It's very important to choose a proper attribute type, as later on you will not be able to change it.
Click Save and that’s it!
