How to use Global Variables

For the ease of understanding, Global Variable works like a Snippet Tag that you create. They allow you to simultaneously change content of your communication to suit your Business needs.

Use Cases

• Let's say you have Email Campaign prepared for various Business Owners. By using Global Variables you can send personalised messages changing only variables content, not the email templates.
• Sometimes you just want to send certain amount of emails in your campaign. Simply use Global Variable as a counter in the automation to limit the number of emails sent.
• If you want to change the receivers of your automated communication(such as emails or pop-ups), simply use Global Variable in the Filter module and change the contect of the Variable anytime to target new audiences, without the need to redo your automation!
• You can render specific product in your message to increase the sales inside specific target groups.

How to use them

Global Variables can be used in:

• Automations,
• Email templates,
• Pop-ups,
• Bot messages,
• Tickets,
• HTML blocks.

To create your new Global Variable go to Tools -> Global Variables.

Click on Create new to add new Variable, you will see a window pop up.