In-app message about new Features in the Mobile App
Learn how to set up in-app messages to inform users about new features and updates, boosting engagement and feature adoption.
Prerequisites
User.com implemented on mobile app https://apidocs.user.com/mobilesdk/ (including screen events tracking).
Learn more here.
How it works
User opens the app: They log in and start browsing the app.
User navigates to a specific screen: Once they reach the designated section (e.g., dashboard or settings), they trigger the in-app message.
In-app message pops up: The notification appears, highlighting new features or updates relevant to the user.
User engages with the message: They can click on CTA to learn more, explore the new feature, or dismiss the prompt.
User continues using the app: After interacting with the message, they return to exploring the app, now informed of the latest updates.
How to build it
Create an in-app message
Navigate to Campaigns -> In-app messages
Create a new message informing users about new features.
Learn more here.
Remember to select the Automated type.
Save and publish it.
Build an automation
Once your message is ready, navigate to the Automations section and create a new automation.
Find the Mobile activity trigger and place it on your canvas.
Click on the trigger to define the screen event name, that will display the notification, i.e:
Once saved, find the In-app message action and connect it with your trigger.
Select the In-app message you prepared earlier:
Now, click "Save and exit" to save your automation. In this case, select the Timing "Once" to make sure that each user will see this notification only once. Also, you can select the specific time range when this prompt should be displayed:
Elements used in this use case