Top-bar offering downloading ebook for returning users
Increase Engagement: Exclusive E-Book offers for returning visitors
Capture and retain your audience by offering exclusive e-books through a top-bar notification. This personalized approach not only enhances user engagement but also helps build a robust email list, driving repeat visits and boosting customer loyalty.
Prerequisites
Custom email campaign for automation use -> https://docs.user.com/how-to-send-an-email-campaign
Ready to send ebook
How it works
identify users who have visited your website previously.
Show a top-bar notification offering an exclusive e-book download.
Upon the click, display the pop up with the form
Upon the submission, send the e-book to the user's inbox immediately.
How to build it
Create messages and configure email campaigns
Create pop ups
Create event sent to user.com when user click on a top bar pop up
Create automations
Creating event
Go to Settings-> App settings and create the event. In our case it's called "Show ebook request"
Go to Tools-> pop ups section and add this piece of code to your top bar pop up's button. The event will be sent to user.com whenever user clicks on a button
<a class="button" data-dismiss="true" href="javascript:void(0);" onclick="window.top.userengage('event.show_ebook_request')">Get the ebook</a>
Creating automations
In this case you will be needing two automations - one for displaying the top bar pop up and one for sending email campaign with requested ebook. Let's start with the former.
Go to Automations -> Create new
Select Page visit from the panel on the right and place it on the canvas. Type in the URL on which you want the top bar pop up to display
Since you don't want to show it to the users who are visiting your page first time, using the Filters segment selectPage visits as " greater than 1".
Using the Show pop up Action, select the previously created top bar pop up
Now, let's create the second automation that will be showing pop up, when user clicks on a button on a top bar pop up with the form and sending previously created email campaigns with link to requested ebook.
Select the Event trigger and choose previously created event- Show ebook request
Choose the Pop up show action and choose the pop up with the form for requesting ebook.
Place Send email campaign action module on your automation path and select your email campaign. When somebody submits the pop up, the ebook will be seny automatically.
