Recover Abandoned Carts with Emails
Retrieve abandoned carts by sending automated, personalized email messages to remind customers of the items they left behind.
Abandoned Cart recovery is a pivotal strategy in e-commerce that targets potential customers who have shown initial interest in products but have not completed their purchases. By implementing a structured approach to engage these customers
through reminder emails, SMS, and push notifications, businesses can significantly increase their chances of converting abandoned carts into sales.
Prerequisites
User.com implemented on a website.
Ecommerce Product Events configured.
Email Domain or own SMTP connected.
Product Feed connected.
How it works
User adds product to cart.
User.com sends the Product Event to the app.
Automation starts and allows time to complete purchase.
After a set time has passed, automation checks if the purchase was made.
If no purchase, email campaign is sent.
How to build it
Create an Email Campaign.
Create an automation.
Configure Product Events.
Test and deploy.
Create an Email Campaign
Let's start with an Email Campaign.
Got to Campaigns -> Email.
Select Settings dropdown -> Messages.
Create a new Message or modify existing an one.
Navigate back to the list of Email Campaigns -> Create new campaign.
Choose name and choose Automated type.
Choose previously created Message.
Choose correct Domain/SMTP. We encourage you to use UTMs as well.
If all settings are set as you need, choose Publish Campaign.
Create an automation
Let's create an Automation. It starts with a Product Event trigger, followed by a Delay module.
Go to Automations -> Create new.
Select Product Event from the panel on the right and place it on canvas.
Choose Delay module.
Configure module to delay for 2 hours .
Select Filter from the panel, use search on the top to make it more convenient.
Choose Product Event Purchase - last occurrence - Today.
Add Send an Email Campaign module and choose previously created Email Campaign.
Save the automation choosing Max. once per day timing and turn in on.
Configure Product Events
Connect User.com using our guide.
Connect Product Feed.