Notification omnichannel sequence about the ending of the subscription
Enhance your retention efforts and reduce churn with efficient, automated alert system
Never miss a renewal with smart omnichannel notification service. By providing timely reminders across various platforms, we can help you maintain continuous engagement with your subscribers.
Prerequisites
Text content for a messages- email, mobile push notification, SMS message
How it works
Detect users whose subscriptions are about to end in 5 days.
Send them a push notification through the mobile app, encouraging them to extend their subscription.
Identify users with subscriptions ending in 3 days.
Send an email campaign encouraging renewal.
Detect users whose subscriptions end the next day.
Send them an SMS message to prompt renewal.
Filter out users whose subscriptions end today.
Send them a final email campaign encouraging them to extend their subscription.
Please note that using other channels is optional. An email notification sent on the proposed day should suffice.
How to build it
Create messages and configure email , push notification and SMS campaigns
Create an automation
Create an automation
Let's start with an Automation. It's starts with the timeout trigger (On date & time Trigger), as you want a particular action to happen on a specific day and time ( e.g 5 days before expiration date).
Go to Automations -> Create new
Select On date & time Trigger from the panel on the right and place it on
You can configure filters in that module based on your needs. In our case we decided that we want to filter out people, who's subscription is about to end (their account validity expires in 5 days), but we want to ensure that they gave us permission to send them communication. Be sure to switch the toggle "Repeat" on. Without your automation will be triggered only once (on the date you chose).
In this case, we're also using the 'Account Active' attribute. For your business, you need to clearly define what constitutes an 'active account' that is eligible for extension.
Note: Depending on where you store the subscription end information, the filters may vary. For example, if you save this information in a product attribute by sending a specific product event for every purchased subscription, then in the filters, select that event and attribute instead of the user attribute.
Choose Push notification module
Select the previously prepared push notification campaign
Choose On date & time Trigger and configure it to send the next message 3 days before end of subscription
Select Send email campaign module
Add the previously prepared email campaign
Place another On date & time Trigger module on your automation path and configure it to send the next message a day before expiration date
As we are about to send SMS message, make sure you have users consents to receive communication trough that channel.
Choose Send SMS campaign module
Select the previously prepared SMS campaign
Choose On date & time Trigger and configure it to send the next message exactly in the end day of subscription
Add Send email campaign module
Select the previously prepared email campaign
Use Case
You will build a process that recognizes when a user is close to their subscription end date and sends timely reminders through various channels to encourage renewal. Here's how to set it up:
Five days before expiration: Detect users whose subscriptions are about to end in 5 days and send them a push notification through the mobile app, encouraging them to extend their subscription.
Three days before expiration: Identify users with subscriptions ending in 3 days and send an email campaign encouraging renewal.
One Day before expiration: Detect users whose subscriptions end the next day and send them an SMS message to prompt renewal.
On the day of expiration: Filter out users whose subscriptions end today and send them a final email campaign encouraging them to extend their subscription.
By following these steps, you will create an effective omnichannel subscription renewal notification process that proactively engages users through various channels and encourages them to renew their subscriptions, ultimately reducing churn and enhancing user experience.